Sarah just landed her dream job: Vice President of Marketing at a rapidly growing tech startup. She was ecstatic, proudly updating her LinkedIn profile, imagining herself right alongside the bigwigs, the Chief Marketing Officer, and the CEO. But when a recruiter later called, inquiring about “C-level executive experience,” Sarah found herself fumbling, unsure if her VP title truly qualified. Was she a C-level? The simple, direct answer to this common career question is: No, generally speaking, a Vice President (VP) is not considered a C-level executive. While the title “VP” often signifies significant leadership and responsibility, the “C-level” or “C-suite” is a distinct, much more exclusive group of top-tier executives who collectively steer the entire organization’s strategic direction.
This distinction, subtle yet critical, is often misunderstood, causing confusion and sometimes even a little bit of ego-bruising. But let’s be real, titles in the corporate world can be a bit like a wild west show, varying wildly from one company to the next. What’s a VP at a 50-person startup might be a Director at a Fortune 500 giant. In this deep dive, we’re gonna unpack what truly separates a VP from a C-level executive, explore why this confusion exists, and help you understand where these roles fit in the grand scheme of things in American corporate life.
Deconstructing the Corporate Hierarchy: What’s What?
To truly grasp whether a VP fits into the C-suite, we first need to lay out the fundamental structure of corporate leadership. Think of it like a pyramid, with fewer and fewer people at each ascending level, culminating in a very small, powerful group at the very top.
The “C-Suite”: The Apex of Leadership
The term “C-suite” refers to the collective group of top-ranking executives in a company. The “C” stands for “Chief,” and these individuals hold titles that typically begin with “Chief,” such as:
- Chief Executive Officer (CEO): The big kahuna, ultimately responsible for all operations and strategies.
- Chief Operating Officer (COO): Oversees the day-to-day administrative and operational functions.
- Chief Financial Officer (CFO): Manages the company’s financial actions.
- Chief Marketing Officer (CMO): Leads all marketing efforts.
- Chief Technology Officer (CTO): Directs technology development and IT.
- Chief Human Resources Officer (CHRO): Manages human capital, culture, and employee relations.
- Chief Information Officer (CIO): Focuses on information technology systems.
- Chief Legal Officer (CLO) or General Counsel: Manages legal affairs.
- Chief Strategy Officer (CSO): Focuses on long-term strategic planning.
These folks are the ones making enterprise-level decisions, responsible for the overall health, direction, and profitability of the entire organization. They report directly to the CEO (in most cases) or the Board of Directors, and their decisions impact every single department and employee.
The Evolution of Titles: How “VP” Became So Prevalent
The title of “Vice President” has a fascinating, somewhat convoluted history. Originally, a Vice President was indeed a very senior role, often just one or two steps below the CEO, perhaps overseeing a major division or a significant functional area. In some older, more traditional organizations, particularly in finance or large, established corporations, this still holds true. A VP might genuinely be part of the executive committee and a direct report to a C-level executive.
However, over the last few decades, especially with the boom of tech companies and the rapid growth of many industries, there’s been a noticeable “title inflation.” What used to signify a truly executive role has, in many cases, been diluted. Companies started using “VP” as a way to:
- Recognize individual contributors who weren’t necessarily managing large teams but had specialized, high-value skills.
- Offer a sense of prestige and career advancement without having to promote someone into a C-level position or offer a corresponding C-suite compensation package.
- Create flatter organizational structures on paper, even if the actual decision-making power remained concentrated at the top.
So, while a VP title certainly commands respect and implies a significant level of responsibility, it doesn’t automatically mean you’re part of the C-suite. It’s crucial to look beyond the title itself and consider the actual scope of influence, reporting structure, and strategic mandate.
The Spectrum of VP Roles: From Contributor to Senior Leader
The “VP” umbrella is surprisingly vast. You might find:
- Individual Contributor VPs: These are folks with deep expertise in a specific area (say, VP of Engineering for a particular product feature) who don’t manage a large team but are highly valued for their specialized knowledge. They’re definitely not C-level.
- Functional VPs: These VPs oversee a specific department or function, like a VP of Sales or VP of Product Development. They manage teams, set departmental strategy, and report to a C-level executive (e.g., the VP of Sales reports to the CMO or CRO). Their focus is typically on operationalizing the broader company strategy within their domain.
- Senior VPs (SVPs) and Executive VPs (EVPs): These roles are generally a step up from a standard VP. An SVP might oversee several VPs or a larger, more critical functional area. An EVP often has a broad, cross-functional mandate and might even sit on an executive committee, sometimes directly reporting to the CEO. While these are closer to the C-suite in terms of influence and proximity, they are still, strictly speaking, not C-level. They are often seen as the immediate deputies or direct reports to C-level executives.
The key takeaway here is that a title alone doesn’t paint the full picture. The actual scope of responsibility, the reporting structure, and the strategic impact are far more telling.
The Defining Characteristics of C-Level Executives
What truly sets C-level executives apart from even the most senior VPs? It boils down to several critical distinctions related to scope, accountability, and strategic influence. These aren’t just minor differences; they are fundamental shifts in responsibility and perspective.
Strategic Mandate vs. Operational Execution
One of the most significant differentiators is the focus of their work. C-level executives are, first and foremost, responsible for the overarching strategy of the entire enterprise. They’re the ones crafting the long-term vision, identifying new markets, setting major organizational goals, and making high-stakes decisions that affect every corner of the business. Their gaze is typically fixed on the horizon, thinking 3, 5, or even 10 years out.
VPs, on the other hand, even senior ones, typically operate within the framework of that established strategy. Their mandate is to take the broad strategic directives from the C-suite and translate them into actionable plans for their specific departments or divisions. They focus more on the operational execution required to achieve those strategic goals. For instance, a CEO decides to enter a new market; a VP of Sales then develops the sales plan for that new market.
Enterprise-Wide Scope
A C-level executive’s scope of responsibility is the entire company. A CEO is accountable for the whole shebang. A CFO oversees all financial aspects, not just one division’s budget. Their decisions are made with the entire organization’s health and future in mind, often requiring trade-offs between different departments or functions to achieve optimal enterprise-level outcomes.
Conversely, a VP’s scope is usually limited to a specific function, department, or business unit. While their work is undoubtedly important and can have significant impact, their primary focus remains within their designated domain. A VP of Marketing is responsible for marketing, not for the overall product development strategy or the company’s financial health, though they certainly need to understand how those interrelate.
Direct Report to the Board or CEO
This is a pretty clear-cut structural difference. C-level executives, especially the CEO, often report directly to the Board of Directors. Other C-level executives, such as the CFO, COO, CMO, etc., typically report directly to the CEO. This direct line of communication and accountability to the ultimate authority figures in the company is a hallmark of C-suite roles.
Most VPs, even EVPs or SVPs, report to a C-level executive. For instance, a VP of Engineering might report to the CTO, or a VP of Sales might report to the CRO (Chief Revenue Officer) or CEO. While they have considerable autonomy within their function, they are still part of a reporting chain that culminates at the C-suite.
Ultimate Accountability and Fiduciary Duty
C-level executives carry the ultimate accountability for the company’s performance and often have a legal fiduciary duty to the shareholders. This means they are legally and ethically obligated to act in the best financial interests of the company and its owners. This level of accountability is intense and far-reaching, encompassing legal, ethical, and financial ramifications for the entire organization.
While VPs are certainly accountable for their departmental performance and ethical conduct, their accountability is generally to their C-level superior and, by extension, to the company’s overall goals, rather than a direct fiduciary duty to the shareholders for the entire enterprise.
Compensation and Equity
It’s no secret that compensation packages for C-level executives are typically in a different league. They often include a significant base salary, substantial performance-based bonuses, and considerable equity stakes (stock options or restricted stock units) that tie their personal wealth directly to the long-term success of the company. This isn’t just about making more money; it’s a reflection of the immense responsibility and direct impact on shareholder value.
While senior VPs can also earn very competitive salaries and may receive equity, it’s generally structured differently and is often less substantial than what C-level executives receive, reflecting their more departmental or functional scope of influence rather than enterprise-wide stewardship.
The Nuance: When a VP *Might* Act Like a C-Level (But Isn’t Titled As Such)
Now, like with anything in the real world, there are always exceptions and nuances that can muddy the waters a bit. Sometimes, a VP might effectively operate with a level of influence and responsibility that *feels* C-level, even if their title doesn’t reflect it. This often happens in specific organizational contexts.
Small Companies and Startups
In a lean startup or a small company (say, under 100 employees), the lines can get incredibly blurry. A “VP of Product” might essentially be running the entire product strategy, making decisions that, in a larger company, would fall squarely on a Chief Product Officer (CPO). They might even be part of the core founding team or the first few critical hires, reporting directly to the CEO and having significant input on overall company strategy. In these environments, the title “VP” might be used because the company hasn’t formally established a full C-suite yet, or simply because they’re keeping titles somewhat flexible. They’re performing C-level *functions*, even if their title isn’t “Chief.” However, once the company scales, these VPs often transition into formal C-level roles or become direct reports to newly hired C-level executives.
Specialized Divisions with Autonomy
Consider a large conglomerate that has several distinct, largely autonomous business units. A “VP and General Manager” of one of these units might have full P&L (profit and loss) responsibility for their division, essentially acting as the CEO of that particular segment. While they ultimately report to a corporate C-level executive (like the COO or CEO of the parent company), within their specific division, their role is paramount and very C-level in nature. Their strategic decisions impact their division’s entire future, similar to how a CEO would operate for a standalone company.
“EVP” and “SVP” Distinctions
As we touched on earlier, titles like Executive Vice President (EVP) and Senior Vice President (SVP) often signify a step closer to the C-suite. In many large corporations, an EVP might very well sit on the executive committee, regularly participate in top-level strategic discussions, and oversee multiple VPs and entire business lines. They often serve as immediate deputies to C-level executives. While still not holding a “Chief” title, their influence and strategic input are profoundly significant and much closer to the C-level than a typical VP. It’s often the case that the next natural progression for an EVP would be a C-suite role, either within the same company or elsewhere.
So, while these VPs might operate with C-level influence and responsibility, it’s important to remember they are still, technically, one step removed from the formal C-suite due to their reporting structure and ultimate enterprise-wide accountability. The key is to look at their actual role, influence, and reporting lines, rather than just the words on their business card.
Why the Confusion? The Proliferation of VP Titles
The sheer number of people walking around with “VP” on their business cards is a big reason for the widespread confusion. What was once an elite title has become, in many instances, relatively common. Let’s delve into why this phenomenon has taken root in American business culture.
Status Inflation
Let’s be honest, people love a good title. A “Vice President” title just sounds more prestigious than “Director” or “Senior Manager.” Companies have often used this to their advantage, granting VP titles as a way to confer status and make employees feel valued without necessarily giving them truly executive-level responsibilities or commensurate compensation. It’s a way to acknowledge significant contributions or seniority without having to reshuffle the actual top-tier leadership.
Retention Strategy
In competitive markets, retaining top talent is paramount. Offering a “VP” title can be a powerful tool in attracting and keeping skilled professionals, especially when they might be courted by other companies offering similar or even higher-sounding titles. It provides a perception of career growth and importance, which can be a strong motivator for employees to stay put. It’s often easier for HR and leadership to grant a VP title than to create new, more granular senior management levels or push someone into a C-suite role they might not be ready for.
Lack of Standardization
There’s no universal rulebook for corporate titles. Each company pretty much sets its own internal hierarchy and nomenclature. This lack of standardization means that a “VP of Product” at Company A might be equivalent to a “Director of Product” at Company B and a “Chief Product Officer” at Company C, depending on the size, age, and culture of the organization. This variability is a major contributor to the ambiguity surrounding the “VP” title and its relationship to the C-suite.
Industry-Specific Practices (e.g., Banking)
Some industries are notorious for their prolific use of VP titles. Investment banking, for instance, is a classic example. It’s not uncommon to find a relatively junior professional with a “Vice President” title in a bank, who, in another industry, might be considered a manager or senior analyst. This tradition stems from historical structures within these industries and often serves as a progression ladder where “Associate” leads to “VP,” then “Director,” and so on, before reaching managing director or partner levels, which are more akin to executive roles in other sectors. If you’re talking to a VP in a bank, it’s highly unlikely they are C-level; they’re likely mid-to-senior management within that specific industry’s context.
Understanding the Ladder: A Typical Corporate Structure
To further clarify, let’s look at a commonly observed corporate organizational structure in many larger American companies. This isn’t exhaustive, and variations exist, but it provides a good framework for understanding where titles like VP typically fit in relation to the C-suite.
At the very top, you have the ultimate oversight:
- Board of Directors: Provides governance, oversight, and strategic guidance to the CEO.
Reporting to the Board, or directly below it, is the executive leadership team:
- C-Suite Executives: (CEO, COO, CFO, CTO, CMO, CHRO, etc.) These are the ultimate decision-makers for the entire enterprise, responsible for long-term vision, strategy, and overall performance. They report to the Board.
Below the C-suite, you typically find the senior leadership responsible for major divisions or broad functional areas:
- Executive Vice President (EVP) / Senior Vice President (SVP): These roles often lead large business units, multiple departments, or critical cross-functional initiatives. They report directly to a C-level executive and are often part of the extended executive team. They’re often considered “C-minus one” level.
Next are the VPs, who manage specific functions or departments:
- Vice President (VP): Manages a specific function, department, or significant project/product line. They typically report to an EVP/SVP or a C-level executive. They are responsible for implementing the strategic vision within their domain.
Further down the hierarchy are those managing teams and individual contributors:
- Director: Oversees a team or a specific program within a department. Reports to a VP or SVP.
- Manager: Leads a smaller team, manages day-to-day operations. Reports to a Director or VP.
- Individual Contributor (IC): Specialists or generalists who perform specific tasks without direct managerial responsibilities (e.g., Analyst, Engineer, Specialist).
Here’s a table that provides a general comparison of typical responsibilities and scope:
| Role Level | Typical Reporting Structure | Primary Scope of Responsibility | Key Focus | Strategic/Operational Mix |
|---|---|---|---|---|
| C-Level Executive | Board of Directors (CEO), CEO (other C-levels) | Entire Enterprise (Company-wide) | Long-term Vision, Corporate Strategy, Shareholder Value | 90% Strategic / 10% Operational Oversight |
| EVP / SVP | C-Level Executive | Large Business Unit, Multiple Departments, Broad Function | Translating Strategy, Cross-Functional Leadership, Major Initiatives | 70% Strategic / 30% Operational Leadership |
| Vice President (VP) | EVP/SVP or C-Level Executive | Specific Department, Function, or Product Line | Departmental Strategy, Operational Execution, Team Management | 30% Strategic / 70% Operational Management |
| Director | VP or SVP | Team or Specific Program within a Department | Program Management, Team Leadership, Tactical Execution | 10% Strategic / 90% Operational Execution |
This structure helps illustrate that while VPs are undoubtedly important leaders, they generally operate a few rungs below the C-suite, with a more focused scope and a greater emphasis on implementing rather than solely defining the overarching strategy.
The Real Power Dynamics: It’s More Than Just a Title
At the end of the day, in the corporate jungle, a title is just that – a title. What truly matters are the power dynamics: influence, authority, budget control, and strategic impact. Sometimes, a well-respected Director with deep institutional knowledge and a direct line to a C-level executive might wield more actual influence than a newly minted VP. From my vantage point working within various corporate structures, it’s not just about the words on the card, but the weight those words carry in practice.
Influence vs. Authority
C-level executives inherently possess formal authority derived from their position. They can mandate changes, approve major initiatives, and direct resources. VPs also have authority within their domain, but it’s typically delegated from the C-suite.
Influence, however, can be earned at any level. A VP who consistently delivers results, builds strong relationships across departments, and offers insightful perspectives can develop significant influence, sometimes even impacting C-level decisions. But this influence is earned, not automatically conferred by the title alone, and it’s distinct from the inherent authority of a C-level role.
Budget Control
C-level executives control the overall enterprise budget. They allocate significant capital across departments and major projects. While VPs manage substantial departmental budgets, these budgets are typically components of the larger financial plan set by the CFO and approved by the CEO.
Direct Reports
A C-level executive often has other C-level executives, EVPs, or SVPs as direct reports, meaning they are managing other high-level leaders responsible for vast areas of the business. A VP typically manages Directors, Managers, and individual contributors within their specific function. The depth and breadth of their direct reports illustrate the different levels of organizational leadership.
Strategic Impact
The strategic impact of a C-level executive is on the entire enterprise: its market position, its long-term viability, and its shareholder value. Their decisions can pivot the entire company’s direction. A VP’s strategic impact is primarily within their specific function or department, contributing to the broader company strategy but not defining it for the entire organization.
Navigating Your Career Path: If You’re a VP Aspiring to C-Level
If you’re a VP and your sights are set on the C-suite, understanding these distinctions is paramount. It’s not just about getting promoted; it’s about evolving your mindset, skill set, and scope of impact. Here are some pointers, based on what I’ve observed from leaders who successfully made that leap:
Focus on Enterprise-Wide Impact
Stop thinking only about your department’s success. Start looking at how your work impacts the entire company, its various functions, and its overall strategic goals. Propose solutions that benefit multiple departments, even if it means a slight compromise for your own team. Demonstrate that you can prioritize the collective good over functional silos.
Develop Financial Acumen
C-level executives live and breathe financial statements. You need to understand profit and loss, balance sheets, cash flow, shareholder value, and key financial ratios. Don’t just manage your department’s budget; understand how your department’s spending and revenue generation contribute to the company’s overall financial health and its investors’ expectations. Take courses, read financial news, and engage with your CFO’s team.
Master Cross-Functional Leadership
The C-suite is all about collaboration across functions. You need to be able to lead and influence people who don’t report to you, bridge gaps between departments, and foster a spirit of unity towards common company goals. This means exceptional communication, negotiation, and empathy skills.
Cultivate Board-Level Communication Skills
C-level executives regularly communicate with the Board of Directors and key external stakeholders. This requires a different style of communication: concise, strategic, high-level, and focused on outcomes and risks rather than granular details. Practice distilling complex information into clear, actionable insights for an executive audience.
Networking and Mentorship
Build relationships with C-level executives, both within your company and externally. Seek out mentors who have made the journey you aspire to. Learn from their experiences, gain their perspectives, and get their insights on what it truly takes to operate at that level. Sometimes, it’s not just what you know, but who you know and whose trust you’ve earned.
My Take: The Value of Clarity and Purpose
From where I stand, the importance of clarifying the “VP vs. C-level” distinction goes beyond mere semantics. It’s about understanding organizational dynamics, managing career expectations, and fostering genuine leadership. While the proliferation of VP titles can sometimes make the waters murky, a clear understanding helps both individuals and organizations. For individuals, it provides a clearer roadmap for career progression and helps them focus on developing the right skills for the next level. For organizations, it promotes transparency, reduces confusion, and ensures that roles are defined by impact and accountability, not just by catchy nomenclature.
Ultimately, whether you’re a VP, a Director, or an individual contributor, the real measure of your value isn’t just your title. It’s the impact you make, the problems you solve, and the leadership you demonstrate, regardless of the letters on your business card. Focus on delivering exceptional results, understanding the broader business context, and continuously growing your capabilities. That’s what truly moves the needle, for both your career and the company you serve.
Frequently Asked Questions About VPs and C-Level Roles
Is an Executive Vice President (EVP) C-level?
Generally speaking, no, an Executive Vice President (EVP) is not officially considered C-level. While an EVP title signifies an incredibly senior leadership position, often overseeing large segments of the business or multiple departments, and they frequently sit on an executive committee, they typically report directly to a C-level executive, such as the CEO or COO. Their scope, while broad, is usually nested within the larger enterprise strategy set by the C-suite. Think of an EVP as one of the most critical direct reports to the C-suite, often responsible for executing large portions of the company’s overall strategy, but not holding the ultimate enterprise-wide strategic and fiduciary accountability that defines the C-level.
That said, in smaller organizations or specific industry contexts, an EVP might perform duties that in a larger corporation would be handled by a C-level officer. The key differentiator remains the ultimate reporting line and the enterprise-wide responsibility. EVPs are often seen as the immediate deputies or “C-minus one” level, positioning them perfectly for a future C-suite role.
What’s the difference between SVP and VP?
The main difference between a Senior Vice President (SVP) and a Vice President (VP) lies in their level of seniority, scope of responsibility, and typically, their reporting structure. An SVP is generally a step above a standard VP. While a VP usually manages a specific department, function, or significant project, an SVP often oversees several VPs, multiple departments, or a much broader functional area that might span across different business units. SVPs are typically responsible for a larger chunk of the business and have a more significant strategic input into the overall direction of their division or function. They usually report to an Executive Vice President or a C-level executive, whereas a standard VP might report to an SVP or EVP. In essence, SVPs operate with a wider lens and greater strategic accountability than VPs, serving as a critical bridge between the C-suite/EVP level and the operational VPs.
Why do so many people have VP titles in some industries?
The proliferation of VP titles, particularly in industries like banking and finance, stems from a combination of historical corporate structures, competitive talent retention strategies, and the desire to confer status. In these sectors, the “VP” title often represents a mid-to-senior management level in a highly structured progression path. It’s a way to acknowledge a certain level of experience and responsibility, but not necessarily executive leadership in the broader sense. For example, in investment banking, an “Associate” might become a “Vice President” after a few years, then a “Director,” and so on. This tradition has stuck, creating a system where the title signifies a stage in one’s career progression rather than an executive role overseeing the entire enterprise. Companies also use these titles to make employees feel valued and to remain competitive in attracting talent, especially when other firms are offering similar-sounding positions.
Does a “Chief of Staff” count as C-level?
A Chief of Staff is typically not considered a C-level executive, although they operate at an incredibly high level of influence and proximity to the C-suite, particularly the CEO. The Chief of Staff role is unique; it’s designed to amplify the effectiveness of the executive they support, often the CEO. They act as a right-hand person, managing projects, facilitating communication, overseeing strategic initiatives, and sometimes even representing the executive in certain meetings. While they have significant influence and a deep understanding of the overall company strategy, their authority is largely delegated from their principal, and they don’t hold a distinct, enterprise-wide functional domain like a CFO or CMO. They are key strategic partners to the C-suite, but their role is generally one of support and execution for the executive they serve, rather than leading an independent functional area of the business at the Chief level.
How can I tell if a VP at a company is truly a senior leader?
To determine if a VP is truly a senior leader beyond just the title, you need to look at a few key indicators:
- Reporting Structure: Who do they report to? If they report directly to a C-level executive or even the CEO, that’s a strong sign of seniority. If they report to another VP or SVP, they might be several layers removed from the top.
- Scope of Responsibility: Do they manage a single team or a large department with multiple teams and directors reporting to them? Do they oversee a critical product line or a significant portion of the business’s revenue or operations? The broader and more critical their purview, the more senior their role.
- Budget Authority: Do they control a substantial budget, and are they responsible for its P&L (profit and loss)? Significant financial responsibility is a hallmark of senior leadership.
- Strategic Input: Are they regularly involved in company-wide strategic planning sessions, or are their responsibilities primarily operationalizing existing strategies within their department? True senior leaders contribute to defining the overall company strategy.
- Industry and Company Size: In a small startup, a VP might be among the top five leaders. In a massive corporation, even an SVP might be several tiers below the C-suite. Context matters immensely.
- External Representation: Do they represent the company at industry events, speak publicly on behalf of the organization, or engage with key external partners and clients at a high level? This often indicates a more senior, influential role.
By considering these factors together, you can get a much clearer picture of a VP’s actual standing and influence within an organization, regardless of the title’s potential ambiguity.
What are the core responsibilities that define a C-level executive?
The core responsibilities that define a C-level executive are fundamentally rooted in overall enterprise stewardship, strategic direction, and ultimate accountability for the company’s long-term success and financial health. These aren’t just managerial duties; they are leadership imperatives that shape the entire organization. First and foremost, C-levels are tasked with setting the comprehensive vision and overarching strategy for the entire company. This involves identifying market opportunities, navigating competitive landscapes, and defining the long-term trajectory that will ensure sustainable growth and profitability. They are the architects of the company’s future, making high-stakes decisions that affect every facet of the business and all its stakeholders, from employees to shareholders.
Secondly, C-level executives bear ultimate accountability. They are responsible for the entire organization’s performance, profitability, and often, its legal and ethical compliance. They report directly to the Board of Directors (in the CEO’s case) or to the CEO, carrying a fiduciary duty to act in the best interests of the company and its shareholders. This level of accountability means they are ultimately responsible for the outcomes of all major initiatives and the financial health of the enterprise, a responsibility far broader than any departmental or functional leader. Lastly, C-level roles involve cross-functional leadership and resource allocation. They must foster collaboration across all departments, break down silos, and ensure that resources – human, financial, and technological – are optimally deployed to achieve the company’s strategic goals. They are the conductors of the entire corporate orchestra, ensuring every section plays in harmony to create a successful symphony. Their focus is unequivocally enterprise-wide, looking at the big picture and making decisions that benefit the whole rather than just a part.